Beauty Application proposes professional products for hair, 100% made in Italy; dedicated to those people who need salon in their own home. The high performances of products are the results of tested formulations, latest generation ingredients, original products that follow the main international hair trends. These products are easy to use and they guarantee the best of results, at home or in a journey.
We believe in the beauty of uniqueness because everyone must be able to feel special, original and unique. This is why we make the professional world available to everyone, making the experience accessible and usable by all. Malama means “taking care” in Hawaiian, our name and our belief originates from this expression.